When doing market research the investigator, at the very least, wants to find out demographics, what kind of income the market has, and who is spending money on a product. The sources here will start you on your way.
Market research reports from leading research firms, as well as reports from MarketLooks. Subjects covered include consumer & personal products, demographics, engineering & construction, food & beverage, and more.
Click on "Explore Your Zip Code" to identify the top three lifestyle characteristics of a zip code. A subscription is required to access the full database.
Comprehensive website and visualization engine of public US Government data. A collaborative project from Deloitte, Datawheel, and Cesar Hidalgo, Professor at the MIT Media Lab and Director of Collective Learning.
Find current consumer trends related to television, music, movies, social networks, and more. (A full subscription is needed to access more information.)
This source from the Bureau of Labor Statistics provides data on "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
