Library Guides: MBA Research Guide: Management 4690

Tutorials for Company Research

The lead instructor for Management 4690 and the University Libraries' business librarian have collaborated to develop the videos linked from this page to help the MBA@Denver students with their industry analysis and company core competencies assignments.

Porter's 5 forces analysis - Duration: 00:04:23
This tutorial demonstrates how to find industry reports from a publisher called MarketLine that include Porter's five-forces analysis in them.
Private company research - Part 1 - Duration: 00:03:08
This tutorial identifies and describes some of the sources you can use for private company research.
Private company research - Part 2 - Duration: 00:06:46
This video shows how to access an Experian credit report for a local private company in Denver, Colorado, using Nexis Uni, a University Libraries subscription database.
Using First Research to find industry information - Duration: 00:06:53
This video demonstrates how to find industry information in a University Libraries subscription database called First Research.
Using Mergent Intellect for public company research - Duration: 00:09:08
This video demonstrates using Mergent Intellect to find information for a publicly-traded company.

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Tutorials for Company Research