The process of formally being cited by other researchers is a very slow process that can take several years. Altmetrics (alternative metrics) is the focus on social media and the general public in regards to your work. As you can imagine, social media is a much quicker form of communication than scholarly citations. Altmetics includes: number of tweets, blog posts, likes, bookmarks, downloads, click-through numbers, peer collaboration tools, etc. in social media and the web.
Use Twitter to communicate your research as well as follow other research. Tweet about new publications, website update, conference presentations or a new blog about your research. To gage feedback, you could send a tweet that links to your research blog or papers and ask your followers for their feedback and comments.
Blogging about your research also has great benefits: quicker dissemination of research findings, quicker feedback and comments on your research from your audience, the ability to increase downloads to your papers and potentially citations, highlight research you want to highlight, provide context of your research for different audiences.
Popular blogging platforms include: