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Marketing 2800/2010 Research Guide: Introduction

This guide has been created for the Marketing 2800 class.

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Project

Your project will be to do a marketing plan for a specific company's product.  It will require that you do secondary research; this guide will provide some key resources that will help you.

The NAICS and SIC Codes section provides an explanation of what these codes are and where you can go to get them.

The Company Research, Industry Overviews, Market Research, Product Research, and Advertising sections identify key sources you should use for starting your research in these areas.

The Articles section provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products. 

 

Reference Librarian

Esther Gil
Subjects: Accounting, Business Information & Analytics, Economics, Finance, Hospitality Management, Management, Marketing, Real Estate & Construction Management
Contact:
University Libraries
2150 E. Evans Ave.
Denver, CO 80210
303-871-3412