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Marketing 2800/2010 Research Guide: Introduction

This guide has been created for the Marketing 2800 class.

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Your project will be to do a marketing plan for a specific company's product.  It will require that you do secondary research; this guide will provide some key resources that will help you.

The NAICS and SIC Codes section provides an explanation of what these codes are and where you can go to get them.

The Company Research, Industry Overviews, Market Research, Product Research, and Advertising sections identify key sources you should use for starting your research in these areas.

The Articles section provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products. 


Business & Economics Librarian / Associate Professor

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Esther Gil
Subjects: Accounting, Business Information & Analytics, Business Ethics & Legal Studies, Economics, Finance, Hospitality Management, Management, Marketing, Real Estate & Construction Management
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