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Marketing 2800 Research Guide

Introduction

Your project requires that you create a marketing plan for a specific company's product.  You will be required to do secondary research, and this guide will provide some key resources that will help you.

The Industry Research, Company Research, and Market Research sections identify key sources you should use for finding information in these areas.

The Articles section provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products. 

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