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Marketing 2800 Research Guide

Introduction

Your project requires that you create a marketing plan for a specific company's product.  You will require that you do secondary research, and this guide will provide some key resources that will help you.

The NAICS and SIC Codes section provides an explanation of what these codes are and where you can go to get them.

The Company Research, Industry Overviews, Market Research, Product Research, and Advertising sections identify key sources you should use for starting your research in these areas.

The Articles section provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products. 

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