Library Guides: Target Market Research Guide: Media

About This Page

The sources provided in this section help you to determine the media that could be used to reach the target market.

Mintel Academic
Grants easy and fast access to the same best-in-class consumer and market intelligence used by business professionals around the world.
SRDS Media Solutions-Business Publications
Allows users to easily find ad opportunities in business market. To access, choose Magazines-then Business Publications.
eMarketer
Provides information on digital marketing, media and commerce, offering insights essential to being effective in a digital world.

Nielsen
Find current consumer trends related to television, music, movies, social networks, and more. (A full subscription is needed to access more information.)