Library Guides: Satellite Television Services Research Guide: Market Research

Databases

Mintel Academic
Grants easy and fast access to the same best-in-class consumer and market intelligence used by business professionals around the world.
MarketResearch.com Academic
Market research reports from leading research firms, as well as reports from MarketLooks. Subjects covered include consumer & personal products, demographics, engineering & construction, food & beverage, and more.

Data Census Gov
This database from the U.S. Census provides information about people, including
Basic Counts
Education
Income
Employment
Race
Esri Zip Code Lookup Tool
Click on "Explore Your Zip Code" to identify the top three lifestyle characteristics of a zip code. A subscription is required to access the full database.
Zip Code Look-Up (PRIZM/Claritas)
From Claritas, use the Zip Code Look-Up tool to find demographics for zip codes. Subscription required to access the full database.
County Level Data Sets
From the USDA - ERS, this site provides state and county-level data on population, poverty, education, employment, unemployment, and median household income.