Begin by identifying a media company issue that you are interested in investigating, related to the course themes (economics, regulations, globalization, etc)
Develop a research question about the issue
Identify the main concepts in your research question and brainstorm synonyms and alternative terms for each concept
Construct your search strategies using the identified terms and Boolean operators (AND, OR), quotes for phrase searching, and truncation (*)
Search relevant newspaper and journal databases, as well as the Internet
Pick up additional (keyword) search terms from article abstracts and titles
Use special field limits, such as CO Company Entity, in Business Source Complete, or the company name as subject heading
Evaluate the results and refine your searches with additional terms and other limits (e.g., date, peer reviewed) as necessary
Identify potentially important articles for your research and save the citations and full-text articles for full review