Library Guides: Smartphone Industry Research Guide: Market Research

Databases

Mintel Academic
Grants easy and fast access to the same best-in-class consumer and market intelligence used by business professionals around the world.
eMarketer
Provides information on digital marketing, media and commerce, offering insights essential to being effective in a digital world.
Statista
Features data on over 60,000 topics from over 18,000 sources, including market research reports, trade publications, scientific journals, and government databases.
Note: For University of Denver faculty, students and staff only. Users of the Statista websites and subpages are granted a nonexclusive, non-transferable, limited right to access and use for research purposes the Online Service and Materials made available. Commercial use is strictly prohibited. No library walk-ins are allowed to use this database.
WARC (World Advertising Research Center)
Provides access to advertising and marketing information from various sources.

Statista
Features data on over 60,000 topics from over 18,000 sources, including market research reports, trade publications, scientific journals, and government databases.
Note: For University of Denver faculty, students and staff only. Users of the Statista websites and subpages are granted a nonexclusive, non-transferable, limited right to access and use for research purposes the Online Service and Materials made available. Commercial use is strictly prohibited. No library walk-ins are allowed to use this database.

Esri Zip Code Lookup Tool
Click on "Explore Your Zip Code" to identify the top three lifestyle characteristics of a zip code. A subscription is required to access the full database.
Zip Code Look-Up (PRIZM/Claritas)
From Claritas, use the Zip Code Look-Up tool to find demographics for zip codes. Subscription required to access the full database.

SRDS Media Solutions-Business Publications
Allows users to easily find ad opportunities in business market. To access, choose Magazines-then Business Publications.
SimplyAnalytics
Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Account-creation optional but work will not be saved.
Limited to 5 concurrent users

Use an advanced Google search using one of the firms below to potentially find any reports they have published on a variety of topics:

Often you can find free information, although you may have to register in order to download a report.

comScore
comScore describes itself as the "leader in measuring the digital world and the preferred source of digital marketing intelligence." Some information is available for free.
Deloitte
Nielsen
Find current consumer trends related to television, music, movies, social networks, and more. (A full subscription is needed to access more information.)
Pew Internet & American Life Project Reports
All Pew Internet Project reports and memos are based on their research, surveys and analysis and in some cases on the work of research partners. Their reports fit loosely into eleven topic areas, such as: Online Activities & Pursuits, Demographics, Internet Evolution, Technology & Media Use, Health, E-Gov & E-Policy, and more.
PwC

Mintel Academic
Grants easy and fast access to the same best-in-class consumer and market intelligence used by business professionals around the world.