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Marketing 4530 Research Guide - Confectionery (Chocolate) Industry: Introduction

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This research guide is intended to help students working on a research project in the confectionery industry. o

The Company Research, Industry Overviews, and Market Research sections identify key sources you can use for starting your research in these areas.

The Articles tab provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products in various article publications. There is also a select list of trade magazines.

Business & Economics Librarian / Associate Professor

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Esther Gil
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