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Management 3280; MBA 4620; Business Plan: SWOT/Market Share/Rankings


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

Both of the databases below can help you find SWOTS for selected public and private companies.  Even if your company is listed in either of these sources, you should also use articles and annual reports (if it is a public company), and/or the company's website to conduct a full SWOT analysis.

Market Share / Rankings