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XMBA 4360 - Strategic Marketing
Advertising / Media
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XMBA 4360 - Strategic Marketing: Advertising / Media
Introduction
Industry Classification
Industry Overviews
Company Research
Market Research
Databases for Articles
SWOT / Market Share / Rankings
Industry Analysis / Financial Benchmarks
Porter's 5 Forces
Economic, Consumer Confidence, & Expenditure
Income
Statistics
Advertising / Media
E-Commerce
Associations
Handbooks/Basics
Venture Capital
Selected Periodicals / Newspapers
Library Catalog
Citing Sources
Citing Datasets
Business Tutorials
Sources
WARC (World Advertising Research Center)
Provides access to advertising and marketing information from various sources.
SRDS Media Solutions
Allows users to easily find ad opportunities in any market, media type or geography.
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