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XMBA 4360 - Strategic Marketing: Porter's 5 Forces

MarketLine Reports

Marketline Industry Profiles include an analysis of the five forces that affect an industry. These reports can be found in Business Source Complete.

Search Strategy in Business Source Complete

Access Business Source Complete using the link in the box to the left to find a Marketline Industry profile, which includes a five forces analysis.

Click on the links below to see the search process.