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XMBA 4360 - Strategic Marketing: SWOT / Market Share / Rankings


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

The databases in this section provide company reports with SWOTS for selected public and private companies.  If your company is not in the database, you should use articles, annual reports (if it is a public company), and/or the company's website to do the SWOT analysis.

Market Share and Rankings