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MBA@Denver Research Guide: Advertising / Media

Sources

WARC (World Advertising Research Center)
Provides access to advertising and marketing information from various sources.
Winmo
Provides information on U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel.
Replaces Advertising RedBooks
SRDS Media Solutions-Business Publications
Allows users to easily find ad opportunities in business market. To access, choose Magazines-then Business Publications.

Last Updated: Jun 22, 2021 10:46 AM
URL: https://libguides.du.edu/mbaatdenver
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Subjects: Business, Class Guides

Tags: mba