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This is a list of electronic and print sources.
Reference HF5813 .U6 I58 (Print Only)
This source provides estimated daily time spent on nine media, including TV, Online, VCR/DVD, Pre-Recorded Music and Newspapers for "adults, men and women by age, occupation and household income groups." It also offers Cost-per-1000 comparisons (CPM) across this media.
Reference HF6146 .R3 R323 (Print Only)
Provides data on radio audiences, reach and frequency patterns, and "listener involvement."
Reference HE8700.8 .T917 (Print Only)
Data and analysis about the television market
Gale Directory of Publications and Broadcast Media
Reference Z6951 A97 (Print Only)
"An annual guide to publications and broadcasting stations, including newspapers, magazines, journals, radio stations, television stations, and cable systems." Ad rates are provided for some of these media sources.