When doing market research the investigator, at the very least, wants to find out demographics, what kind of income the market has, and who is spending money on a product. The sources here will help with this process.
Market research reports from leading research firms, as well as reports from MarketLooks. Subjects covered include consumer & personal products, demographics, engineering & construction, food & beverage, and more.
This 2016 online source "looks at household income trends by age, household type, race and ethnicity, education, region of residence, and work status...It includes an analysis of hard-to-get discretionary income figures, produced by New Strategists' statisticians specifically for this book."
This publication fom Richard K. Miller & Associates provides trends on consumer behavior across a wide range of industries and demographics. Clicking on the title will direct you to various library editions it owns, some in print, and another online.
This electronic handbook from Richard K. Miller & Associates assesses 48 disciplines of consumer marketing, from Advertising to Customer Services, to Yellow Pages Directories. Clicking on the title will direct you to the Library Catalog record with the online link to the document.
Published in 2015, this source provides statistical information on the attitudes and behavior, education, health, income, labor force, living arrangements, popoulation, spending and wealth of young adults born from 1965 to 1976.
2014 ed. of this source presents data on consumer spending, including apparel, entertainment, financial products and services, health care, gifts, housing, and transportation. Provides an overview of spending trends.
Statistical information on the attitudes and behavior, education, health, income, labor force, living arrangements, popoulation, spending and wealth of young adults born from 1977 to 1994. Published in 2015.