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Nuts & Nut Butters Research Guide: Market Research

This guide has been created for the Marketing 4550 class, but can be used by others doing similar research.


Free Websites

Databases - Not for Commercial Use

Although the databases below are not for commercial use, you may be able to get some leads.  For example, if you identify an association used in a report, go to that association's website and you might be able to obtain freely available information to use in your analysis.

Library Reference Sources

When doing market research the investigator, at the very least, wants to find out demographics, income, and who is spending money on a product.  The sources here will help with this process.