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Marketing 3950 - Integrative Marketing Strategy: Industry Classification - NAICS and SIC

Sources for Obtaining NAICS and SIC Codes

When doing business research, it is useful to obtain the NAICS codes and SIC codes.   The links below will help you find the codes for specific types of industries.  Using the search term granola identifies the following as your codes:

NAICS 311340 Nonchocolate Confectionery Manufacturing

SIC 2064 Candy and Other Confectionery Products (nonchocolate confectionery)

Please be aware that for your product there may be other codes that are relevant as well.  Use the sources below to verify this or to search on other terms if you want to look at your product from a different perspective.

It is important to know these codes in order to retrieve statistical information produced by the Census as well as search certain databases by these codes.

Applying NAICS Codes

One source you can use to apply NAICS codes is the Business Patterns database from the U.S. Census Bureau.  This can help you determine what has been the trend in a particular industry from a National, County, Metro, and Zip Code perspective.  Please note, however, that this will probably not include those establishments that are purely web-based.

You can also use NAICS and SIC codes to find Industry reports from First Research.