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Marketing 3950 - Integrative Marketing Strategy: Industry Overview

Databases for Industry Overview

Reviewing industry overviews often help identify particular trends that might affect a product.  This includes social and economic trends.  The sources below are some that provide industry overviews.

In First Research use the Keyword search and use the term: organic food.  One of the reports to look at is "Specialty Food Stores," and even the "Candy Manufacturing" report might provide some useful information.

Market Research Databases

Market research reports include a discussion about the relevant industry.  The licenses in these databases stipulate that they cannot be used for commercial purposes.