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Marketing 3950 - Integrative Marketing Strategy: Introduction

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You will be working to develop a marketing plan for a company that sells granola bars.  The sources in this guide will help you find information that should help you do your situational analysis, competitive analysis, and market research. 

Business & Economics Librarian / Associate Professor

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Esther Gil
Subjects: Accounting, Business Information & Analytics, Business Ethics & Legal Studies, Economics, Finance, Hospitality Management, Management, Marketing, Real Estate & Construction Management
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