Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
You will be working to develop a marketing plan for a company that sells granola bars. The sources in this guide will help you find information that should help you do your situational analysis, competitive analysis, and market research.
Business & Economics Librarian / Associate Professor
, Company Research
, Hospitality / Restaurant / Tourism
, Industry Research
, International Business
, Real Estate and Construction Management