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Marketing 4100 - Marketing Concepts: Porter's 5 Forces

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.

Marketline Reports

Marketline Industry Profiles include an analysis of the five forces that affect an industry. These reports can be found in Business Source Complete.

Search Strategy in Business Source Complete

Access Business Source Complete using the link in the box to the left to find a Marketline Industry profile, which includes a five forces analysis.

Click on the links below to see the search process.