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Marketing 4100 - Marketing Concepts: Associations

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.


Associations are helpful because they serve as a resource for businesses or persons who participate in an industry. They might provide information such as regulations, trends, and publications. Some associations do require full membership to take advantage of all the information provided. The sources below can help you identify associations for different industries. So can a search engine like