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Marketing 4100 - Marketing Concepts: SWOT / Market Share / Rankings

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

Company Profiles, which is listed below, provides SWOTS for selected public and private companies.  If your company is not listed, you will have to use articles and annual reports (if it is a public company), and/or the company's website to do the SWOT analysis.

Market Share and Rankings