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Marketing 4100 - Marketing Concepts: Industry Overviews

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.

Table of Contents

Databases for Industry Overviews

Industry overviews can give you an idea of what is going on in an industry. Some of the things you can do with the information you get from them is determine trends and identify the type of competition in the industry. Below is a list of UniversityLibraries' subscription databases that provide profiles and overviews for a wide range of industries.  You can search First Research with your NAICS or SIC code and the NAICS code to search IBISWorld.

Industry Data

Market Research Databases

Market research reports include a discussion about the relevant industry.