LibGuides: Business Plan Research: Advertising / Media

Sources

This is a list of electronic and print sources.

SRDS Media Solutions
Allows users to easily find ad opportunities in any market, media type or geography.
WARC (World Advertising Research Center)
Provides access to advertising and marketing information from various sources.

Gale Directory of Publications and Broadcast Media
Reference Z6951 A97 (Print Only)

"An annual guide to publications and broadcasting stations, including newspapers, magazines, journals, radio stations, television stations, and cable systems." Ad rates are provided for some of these media sources.
TV Dimensions
Reference HE8700.8 .T917 (Print Only)
Data and analysis about the television market
Intermedia Dimensions
Reference HF5813 .U6 I58 (Print Only)

This source provides estimated daily time spent on nine media, including TV, Online, VCR/DVD, Pre-Recorded Music and Newspapers for "adults, men and women by age, occupation and household income groups." It also offers Cost-per-1000 comparisons (CPM) across this media.

Ulrichsweb
The online version of Ulrich's Periodical Directory. Contains bibliographic data about all periodicals published worldwide, and includes reviews from Magazines for Libraries and Library Journal.