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Business Plan Research: Industry Analysis / Financial Benchmarks

The University Library owns a variety of print and electronic resources to use when researching your topics. The sources listed below are a few core tools to help you begin your research process. The Library Homepage is located at

About This Page

When conducting small business research, most of the time you will not be able to find financial data about your competitors because they are privately held. Consequently, you can use industry financial benchmarks. The sources on this page can help you find these.


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