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Marketing 2800/2010 Research Guide: Articles

This guide has been created for the Marketing 2800 class.

Databases for Finding Articles

Articles from trade journals, business periodicals, and newspapers can help you find information about a company, find out what is going on in an industry, and find information about the market. Furthermore, they can help you discover whether any environmental forces (competition, social trends, economy, technology and legal/regulatory) are affecting the industry. This section identifies various subscription-based databases where one can find articles from these types of publications. For other University Libraries databases click here and you will be able to select by category or alphabet.

Consumer Reports

Consumer Reports is an excellent source to use to find information on a wide range of products as well as services. When you click on the Consumer Reports link below, click on either MasterFILE Premier or LexisNexis Academic to get access to the full-text articles. MasterFILE has the articles in PDF format.