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Marketing 2800/2010 Research Guide: SWOT / Rankings

This guide has been created for the Marketing 2800 class.


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

MarketLine Company Profiles Authority, which is listed below, provides SWOTS for selected public and private companies.  If you can't find your company in this source, you can use use articles, annual reports (if it is a public company), and/or the company's website to do the SWOT analysis.