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When doing market research the investigator, at the very least, wants to find out demographics, what kind of income the market has, and who is spending money on a product. The sources here will help with this process.
Relevant reports include the following: Natural and Organic Personal Care Consumer - US - December 2017; Facial Skincare and Anti-Aging - US - May 2018; Skincare Ingredient and Format Trends - US - December 2017; The Beauty Consumer - US - February 2018; Men's Personal Care - US - November 2017.
Reports include: Beauty and Personal Care in the US, May 2018; Premium Beauty and Personal Care in the US, May 2018; and Bath and Shower in the US, May 2018.
WARC (World Advertising Research Center)
Provides access to advertising and marketing information from various sources.
Market research reports from leading research firms, as well as reports from MarketLooks. Subjects covered include consumer & personal products, demographics, engineering & construction, food & beverage, and more.
Consumer Expenditure Survey
Data provided by the Bureau of Labor Statistics on "the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."
This publication fom Richard K. Miller & Associates provides trends on consumer behavior across a wide range of industries and demographics. Clicking on the title will direct you to various library editions it owns, some in print, and another online.
Find out about new trends worldwide.
Features data on over 60,000 topics from over 18,000 sources, including market research reports, trade publications, scientific journals, and government databases.
Note: For University of Denver faculty, students and staff only. Users of the Statista websites and subpages are granted a nonexclusive, non-transferable, limited right to access and use for research purposes the Online Service and Materials made available. Commercial use is strictly prohibited. No library walk-ins are allowed to use this database.
Provides information on digital marketing, media and commerce, offering insights essential to being effective in a digital world.
Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Account-creation optional but work will not be saved.
Limited to 5 concurrent users