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Video-on-Demand Research Guide: Market Research

Table of Contents

Market Research Databases

Some of the relevant reports in Mintel include the following:

"Content Consumption: TV and Movies - US - August 2016"

"Televisions - US - August 2016"

"Movie Sales and Rentals - US - August 2015"

Free Websites

Library Reference Sources

When doing market research the investigator, at the very least, wants to find out demographics, income, and who is spending money on a product.  The sources here will help with this process.


Infographic: Where Netflix's Growth Comes From | Statista You will find more infographics at Statista