Some of the relevant reports in Mintel include the following:
"Content Consumption: TV and Movies - US - August 2016"
"Televisions - US - August 2016"
"Movie Sales and Rentals - US - August 2015"
When doing market research the investigator, at the very least, wants to find out demographics, income, and who is spending money on a product. The sources here will help with this process.