Most of the students in this class will have taken Marketing 2800. In that class they had to develop a marketing plan for a product. The steps toward developing this plan included the following:
- Executive Summary
- Description of your nonprofit
- Strategic Focus and Plan
- Mission
- Goals
- Core competency/sustainable competitive advantage
- Situation Analysis
- Company (nonprofit) Analysis
- Competitor Analysis
- Customer Analysis
- Industry Analysis
- SWOT Analysis
- Market Product Focus (Objectives)
- Marketing Program
- 4 P's: Product, Price, Promotion, Place
- Financial Data and Projections
- Organization
- Implementation Plan
- Evaluation
(These elements of the marketing plan have been extracted from: Kerin, R. A., Hartley, S. W.; & Rudelium, W. (2013). Marketing. 11th ed. McGraw-Hill Irwin.