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Marketing 4530 Research Guide: Introduction

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This research guide is intended to help students working on a research project with Comcast Technology Solutions.

The Company Research, Industry Overviews, and Market Research sections identify key sources you can use for starting your research in these areas.

The Articles section provides links to databases that can be used to find information about a company, an industry, markets, environmental forces, and products in various article publications. 

Other sources are also identified under the mobile video and artificial intelligence tabs. The Mobile Apps and Video-on Demand tabs will take you to other research guides that will be helpful for this project.

Reference Librarian

Esther Gil's picture
Esther Gil
Subjects: Accounting, Business Information & Analytics, Economics, Finance, Hospitality Management, Management, Marketing, Real Estate & Construction Management
University Libraries
2150 E. Evans Ave.
Denver, CO 80210