Marketing 4100 - Marketing Concepts: Introduction

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.

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Introduction

This research guide provides numerous resources useful for Marketing 4100. The sources in this guide include University Libraries subscription databases, print resources, and free websites.

If you need help with your research, you can contact me and set up an appointment.  My contact information is on the right side of this page.  You can also click on the Ask a Reference Question link to submit a question, or call the Research Center Desk at 303-871-2905.

Reference Librarian

Esther Gil
Subjects: Accounting, Business Information & Analytics, Economics, Finance, Hospitality Management, Management, Marketing, Real Estate & Construction Management
Contact:
University Libraries
2150 E. Evans Ave.
Denver, CO 80210