Skip to main content

Management 3280: Business Plan: SWOT / Rankings

This guide provides resources to which the library subscribes, as well as freely available sources on the Internet that can be used in the Management 3280 course. If you need help with your research, you can contact me and set up an appointment. My con


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

Both of the databases below can help you find SWOTS for selected public and private companies.  Even if your company is listed in either of these sources, you should also use articles and annual reports (if it is a public company), and/or the company's website to conduct a full SWOT analysis.

Market Share / Rankings