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Management 3280: Business Plan: Market Research/Consumer Behavior

This guide provides resources to which the library subscribes, as well as freely available sources on the Internet that can be used in the Management 3280 course. If you need help with your research, you can contact me and set up an appointment. My con

Sources - Table of Contents

Best Bets

When doing market research the investigator, at the very least, wants to find out demographics, what kind of income the market has, and who is spending money on a product.  The sources here will help with this process.

Free Websites

Library Online Reference Sources

Tutorials