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Target Market Research Guide: Tutorials

Tutorials

How to access DU business databases - Duration: 00:02:32
Find out how to access the business databases to which University Libraries subscribes whether you are on or off campus.
How to find demographic and psychographic information - Duration - 00:05:57
This video demonstrates how to find psychographic and demographic information in Mintel, a subscription database.

Population Projections - Duration: 00:02:43
You can start to determine if your target market is sustainable by using population projections from the U.S. Census. Click on the link "Population Projections" to find out how to locate this data.

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Subjects:Accounting/ Tax, Business, Careers, Company Research, Economics, Finance, Hospitality / Restaurant / Tourism, Industry Research, International Business, Management, Marketing, Real Estate and Construction Management, Transportation

Last Updated: Jan 12, 2018 9:46 AM
URL: https://libguides.du.edu/targetmarket
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Subjects: Business

Tags: marketing