The American Marketing Association defines "psychographics" as "quantified psychological profiles of individuals, based on their attitudes and behavior."*
The sources provided in this section can help to get a better sense of the target market "on the basis of psychological/personality traits, lifestyle, or values."**
*American Marketing Association. Dictionary. Retrieved from https://www.ama.org/resources/pages/dictionary.aspx?dLetter=P
**Kotler, P. and Keller K.L., Marketing Management, 14th ed., Boston: Prentice Hall, 2012, p. 226.