Target Market Research Guide: Media

Reference HE8700.8 .T917 (Print Only)
Data and analysis about the television market

Reference HF5813 .U6 I58 (Print Only)

This source provides estimated daily time spent on nine media, including TV, Online, VCR/DVD, Pre-Recorded Music and Newspapers for "adults, men and women by age, occupation and household income groups." It also offers Cost-per-1000 comparisons (CPM) across this media.

Reference Z6951 A97 (Print Only)

"An annual guide to publications and broadcasting stations, including newspapers, magazines, journals, radio stations, television stations, and cable systems." Ad rates are provided for some of these media sources.

Reference HF6146 .R3 R323 (Print Only)

Provides data on radio audiences, reach and frequency patterns, and "listener involvement."

Find current consumer trends related to television, music, movies, social networks, and more. (A full subscription is needed to access more information.)