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Satellite Television Services Research Guide: Industry Classification - NAICS and SIC

This guide has been created for the Marketing 4550 class, but can be used by others doing research on this industry.

Sources for Obtaining NAICS and SIC Codes

When doing business research, it is useful to obtain the NAICS codes and SIC codes.   The links below will help you find the codes for specific types of industries.  Using the search term satellite identifies the following codes:

NAICS 515210 Cable and Other Subscription Programming

SIC 4841 Cable and Other Pay TV Services

Another way to identify the codes is to search for the Company name in Mergent Intellect, and then look at the Industry section.

It is important to know these codes in order to retrieve statistical information produced by the Census.  You can also use these codes to search in some databases.

Applying NAICS Codes

One source you can use to apply NAICS codes is the Business Patterns database from the U.S. Census Bureau.  This can help you determine what has been the trend in a particular industry from a National, County, Metro, and Zip Code perspective.  Please note, however, that this will probably not include those establishments that are purely web-based.

You can also use NAICS and SIC codes to find Industry reports from First Research.