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Marketing 4100 - Marketing Concepts: Databases for Articles

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.

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Articles

Articles from trade journals, business periodicals, and newspapers can help you analyze what is going on in an industry. Furthermore, they can help you discover whether any environmental forces (competition, social trends, economy, technology and legal/regulatory) are affecting the industry. You should also search these databases for articles about companies in the industry. This section identifies various subscription-based databases where one can find articles from these types of publications. For other University Libraries databases click here and you will be able to select by category or alphabet.