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Marketing 4100 - Marketing Concepts
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Marketing 4100 - Marketing Concepts: Venture Capital
This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.
Porter's 5 Forces
Databases for Articles
SWOT / Market Share / Rankings
Industry Analysis / Financial Benchmarks
Economic, Consumer Confidence and Expenditure
Advertising / Media
Licensing / Regulations
University of Denver Information
Selected Periodicals / Newspapers
Zephyr contains information on M&A, IPO, private equity and venture capital deals and rumors.
Entrepreneur VC 100
List of the "top early-stage venture capital firms" from Entrepreneur magazine.
PrivCo - Private Market Investor
This part of the database has investors in various categories (Angel, business incubator, venture capital). To access this take the steps below once you are at the PrivCo Search Screen.
Feb 28, 2020 11:36 AM
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