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Marketing 4100 - Marketing Concepts: Market Research

This guide is relevant not only for Marketing 4100, but also for XMBA 4360 (Strategic Marketing) and other similar marketing courses.

Sources - Table of Contents

Databases

When doing market research the investigator, at the very least, wants to find out demographics, what kind of income the market has, and who is spending money on a product.  The sources here will help with this process.

Free Websites

Library Reference Sources