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Business Plan Research: SWOT / Rankings

The University Library owns a variety of print and electronic resources to use when researching your topics. The sources listed below are a few core tools to help you begin your research process. The Library Homepage is located at


SWOT stands for Strengths, Weaknesses, Opportunites, and Threats.

Both of the databases below can help you find SWOTS for selected public and private companies.  Even if your company is listed in either of these sources, you should also use articles and annual reports (if it is a public company), and/or the company's website to conduct a full SWOT analysis.

Market Share / Rankings