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Marketing 2800/2010 Research Guide: Product Research

This guide has been created for the Marketing 2800 class.

Strategy

If your product is new or using new technology, there may be a patent or a patent application.  You should search the U.S. Patent Office or LexisNexis (by company name) to find out if this is the case.

You should also search for articles about your product using the databases listed in the "Articles" tab.