Google is an excellent tool for discovering information on the Internet from numerous sources, including companies and industry associations. Google Scholar searches the full text of many peer-reviewed publications; results include books that have been scanned by Google.
|Searching Google Effectively||The trick to searching Google effectively is to determine the Internet domain you wish to search, and then to perform a focused search using the "site" limit.
Here are some sample searches:
1. To find documents from a company, you would use their top-level Internet domain. Then you would create the Google search using the "site" function:
2. You could also search associations and other organizations to learn whether an industry is addressing a certain component of Conscious Capitalism:
environment site:itu.int (to find information about this topic from the International Telecommunication Union)
sustainability site:restaurant.org (to find information about this topic from the National Restaurant Association)
|Searching Google Scholar||A complete description of how to search Google Scholar can be found in the Research Guide Google Scholar: Finding Fulltext through U. of Denver Databases.|