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Management 2850 - Business & Society Research Guide: Google

Google and Google Scholar Research

Google is an excellent tool for discovering information on the Internet from numerous sources, including companies and industry associations. Google Scholar searches the full text of many peer-reviewed publications; results include books that have been scanned by Google.

Searching Google Effectively The trick to searching Google effectively is to determine the Internet domain you wish to search, and then to perform a focused search using the "site" limit. 

Here are some sample searches:

1. To find documents from a company, you would use their top-level Internet domain. Then you would create the Google search using the "site" function:

sustainability site:apple.com

2. You could also search associations and other organizations to learn whether an industry is addressing a certain component of Conscious Capitalism:

environment site:itu.int (to find information about this topic from the International Telecommunication Union)

sustainability site:restaurant.org (to find information about this topic from  the National Restaurant Association)

Searching Google Scholar A complete description of how to search Google Scholar can be found in the Research Guide Google Scholar: Finding Fulltext through U. of Denver Databases.